Strategies to improve Home-School Communication

Schools have made great strides in increasing the frequency of communication with families, taking advantage of digital tools to give parents more visibility into their child’s day. However, as the challenges listed above indicate, the proliferation of tools has now fragmented communications to the point of leaving parents overwhelmed and unsure what to do with the information they receive. Parents appreciate the school’s effort to communicate, but if they can’t act on the information and the school isn’t sure if it was even received, nobody achieves the desired results. With this in mind, the next level of innovation is required: rather than concentrating simply on parent-teacher communication, we need to instead design ways to improve the whole-school focus on communications, simplifying the process for all stakeholders and promoting consistency in communication between educators and families. This includes giving teachers fewer tools to manage, reducing the number of places parents need to look for information, and making information more clearly actionable. By ensuring parents have an easier time receiving communications from the school, it will help school leaders gain buy-in for goals and initiatives, help teachers foster the parent engagement desired in the classroom, and help students get the support they need from their families. Here are some strategies for leaders to establish positive and productive communications right from the start of the school year: 1. Pick one tool: School leaders ought to conduct a communications audit to get a handle on how teachers are communicating with parents, and then provide clear direction on which tool to use, as well as some general communication protocols. Finding one platform that every educator can use and explaining why this is a priority will increase buy-in from all stakeholders, and, collectively, your staff and faculty can enhance their success in engaging parents. 2. Issue shorter, more frequent communications: Don’t kick off the year with one long communication or wait until the end of the term to reach out with an extensive recap. Just as schools have moved to more frequent assessments of students, school communications should also be concise and frequent to keep parents in the loop on an ongoing basis. 3. Personalize: Personalization isn’t just for students. Parents expect it, too, and new technology tools can help parents customize how they’re connected to their children’s schools. This is especially important since not all parents can come into school at designated times. Personalization features include giving parents the option to “subscribe” to the channels featuring updates they wish to receive―personalizing the information, not just the delivery method―which ensures they get the information they feel is relevant without it getting lost amid other information overload. 4. Set the tone: Encourage teachers to share a bit of information about themselves at the start of the year, perhaps at parent night, to set the tone for an open exchange with students’ parents and caregivers. They should develop and communicate a process for regular, ongoing communication throughout the year so parents know what to expect. 5. Build relationships: Teachers should focus on building relationships with parents to establish trust and foster those relationships throughout the year. Schools should also ensure that parents have opportunities to build rapport with their child’s support network, which can include a whole team of people, including learning specialists. 6. Share accountability: Make it clear that all faculty members are expected to participate in the school’s communications efforts. By providing clear guidance on this expectation, along with the proper tools and protocols to make it actionable, leaders can make it a reality. Administrators should also lead by example, demonstrating that they are equally accountable for executing the plan. 7. Invite parents to be partners: If educators don’t already know the school’s parent body, they should be sure to reach out and learn more about them. Teachers should invite parents to share information about their child’s strengths and weaknesses, what type of support system they have at home, and whether anything going on in the child’s life may impact classroom behavior. Information like this can be essential in equipping teachers to meet students’ needs. 8. Empower parents to opt in: Design opportunities where parents can opt in (or out) of certain information or updates that are relevant, or irrelevant, to their child. Bombarding every parent with every update is just as ineffective as under-communicating, and parents will find it impossible to keep up, if they don’t tune out entirely. By giving parents the power to opt into the communication “channels”―however your school is able to define them―that are relevant to them, they will feel a much greater level of control and ability to truly engage. 9. Provide actionable information: Providing information for the sake of keeping parents up-to-date is recommended, but schools also need to make sure they are sharing information that parents can act on. This can include opportunities for parents to support or prepare their child for classroom assignments, or information about upcoming extracurricular activities and special events. 10. Share the positive: Often, communication will focus on the basics such as daily schedules, homework assignments, upcoming events and in some cases behavioral updates. Parents may dread the rare phone call home, so it’s important to find opportunities to communicate good news, as well.